The local customer opportunity
Local sports clubs, gyms, and community groups have hundreds or thousands of engaged members who live and work nearby. These are pre-qualified potential customers for local businesses.
Traditional advertising reaches a broad audience but cannot guarantee local intent. Partnering with community organisations targets people who already gather in your area.
Why club members make great customers
Club members are engaged — they attend regularly, they know each other, and they share recommendations. An offer that reaches 450 rugby club members is more valuable than the same offer on a billboard.
Members are local. If the club is near your café or shop, the members are too. You are not paying for impressions from people who will never visit.
Wallet-based offers vs paper vouchers
Paper vouchers get lost. Wallet passes stay on the phone. When a member receives a discount pass in Apple Wallet or Google Wallet, they carry it with them every day.
Redemptions are tracked automatically. You know exactly how many members used the offer, how often, and can estimate the revenue impact — data paper vouchers cannot provide.
Building repeat business
The goal is not just one-time redemptions but repeat customers. A 10% discount brings members through the door; good service brings them back.
Track which club partnerships drive the most repeat visits and double down on what works. Use the data to optimise your community marketing over time.
Join the Sponsor Network
MemberPass Sponsor Network connects local businesses with clubs in their area. Offer member discounts, sponsor packages, or both — and track every redemption. Register your interest today.
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