What is a community loyalty programme?
Instead of isolated loyalty schemes, a community programme connects multiple organisations. Club members get discounts at local businesses; businesses get access to engaged customers; clubs offer more value to their members.
Everyone wins: members save money, businesses gain footfall, and clubs strengthen their community ties.
How it works with wallet passes
When a club partners with local businesses, members receive discount passes in their Apple Wallet or Google Wallet. They redeem by showing the pass at participating locations.
No separate app for members, no paper vouchers for businesses. The wallet passes members already carry become the connective tissue of the local loyalty network.
Benefits for clubs
Offering member discounts at local shops, cafés, and restaurants makes membership more valuable. It is a tangible benefit beyond match-day access or facility use.
Clubs can also earn sponsorship revenue from businesses that want to reach their members — creating a sustainable funding stream alongside traditional membership fees.
Benefits for local businesses
Access to a captive audience of local, engaged customers without the cost of broad advertising. Track redemptions to see exactly how many club members became your customers.
Build relationships with community organisations that can recommend your business to their members — word of mouth at scale.
Building the network
The more clubs and businesses participate, the more valuable the network becomes. A member of multiple clubs gets discounts from multiple partners; a business reaching multiple clubs gains broader exposure.
MemberPass Sponsor Network is building this infrastructure. Register your interest as a club or business to join the early access list.
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